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Jaw-dropping moments where the world stands still. A buzz that builds and builds. An audience left breathless and open-mouthed. Since 2001, we have created gasps.

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GASP delivers Dreams Talking Beds Roadshow 2025: A Phenomenal Event at the Birmingham Hilton Metropol

  • Writer: Glyn Allen
    Glyn Allen
  • Mar 18
  • 2 min read

Updated: Apr 7

Empty conference room with round tables, lit in blue and purple. Stage displays "Talking Beds Roadshow 2023" with smiling mattress icons.

Last week, GASP Creative had the pleasure of delivering the Dreams Talking Beds Roadshow 2025 at the NEC Birmingham Hilton Metropol. This four-day spectacular welcomed 400 delegates per day, immersing them in an unforgettable experience that combined insightful presentations, interactive breakout sessions, and exciting brand reveals.


Flawless Execution & Engaging Content at the Dreams Talking Beds Roadshow 2025

The event setup began on Sunday, starting with staging, rigging, AV setup and rehearsals to ensure a seamless experience. The following three days saw a meticulously planned plenary session, and five breakout areas welcomed delegates with a warm and energising atmosphere. The team even celebrated delegate birthdays, fostering a sense of community and appreciation.


Strategic Business Insights & Inspiring Keynotes

The opening session featured the CEO’s address, reflecting on the company’s outstanding performance over the peak season and outlining strategic goals for the year ahead. Following this, the Chief Marketing Officer unveiled the brand-new Talking Beds advertising campaign, showcasing its impact and the thought process behind it. The excitement peaked as the brand TV adverts debuted, with an in-depth breakdown of the multi-channel launch strategy across media platforms.


Keep your eyes peeled for the launch of the new Dreams Brand Marketing Campaign, "Finding you a bed that loves you back". Launching across TV, BVOD, SVOD, audio, social, PVOD, and sponsorship – and celebrates the unique, two-way relationship people have with their beds 🛏️❤️


Immersive Product Breakout Sessions for 2025

Attendees had the opportunity to explore five dedicated breakout areas, each spotlighting Dreams’ latest product innovations. These interactive sessions provided hands-on experiences, allowing delegates to gain valuable insights into the newest product lineups and market strategies. The engaging atmosphere encouraged meaningful discussions and direct feedback from the audience.


An Interactive & Memorable Conclusion at the Talking Beds Roadshow 2025

To wrap up each day, a live Q&A session gave attendees the chance to interact directly with senior leadership, addressing key questions and reinforcing the brand’s commitment to transparency and engagement. The positive feedback was overwhelming, with attendees praising the event’s production quality, content delivery, and the dynamic environment created by the GASP Creative team.


Elevate Your Next Event with GASP Creative's Event Services

From staging and AV to content strategy and brand storytelling, GASP Creative delivers immersive, high-impact events tailored to your business objectives. If you’re looking to create an unforgettable experience for your team or clients, let’s make it happen together!






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