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We create events and content that excite and exhilarate.

Jaw-dropping moments where the world stands still. A buzz that builds and builds. An audience left breathless and open-mouthed. Since 2001, we have created gasps.

The Directors Cut Sally and SalonServices Perfect Christmas Gifts - A Gasp Collaboration Project

The Client - Sally and Salon Services

No sooner have the first leaves fallen from the trees than the retailers dust off their tinsel and launch their Christmas campaigns. We were excited to be asked by Sally and Salon Services to create a fun and fabulous film through which to showcase their Christmas products. Why not check them out on the Sally Express website?

The brief was simple: create an aspirational film with a high-end look to reveal this year’s Christmas products and offers. Our story was simple: four fashionable friends on a pre-Christmas getaway, exchanging gifts, sharing laughs, pampering and getting ready for a night to remember.

The Music


Song: Favourite Time of Year

Artist: LÓRIEN

The Location

The Roost, Hackney, London

The Models

Anne-Marie, Elle, Hayley, Lara

The Equipment

Main Camera – RED Dragon

B Camera – Canon C300

Mixed Lighting

ZV Track & Dolly

Edited with Adobe Premier / Aftereffects

Colour Grade with Adobe

The Production Crew

Executive Producer / Assistant Director / B Camera / Lighting – Glyn Allen

Director / Art Director / Editor – Ben Adam-Harris

Producer – Ruth Duggal

(DOP) Camera / Lighting – Zoran Veljkovic

Lighting Technician – Kiran Raval

Make-Up – Naomi McKeever

Hair / Nails – Helen Brady

Models – Flair Talent

Catering – Sophie’s Catering Services

For an insight into how it all came together, watch our behind the scenes video below. This video was filmed and edited on an iPad Air by our Producer Ruth Duggal.



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