Overview:
GASP Creative partnered with London Wasps for the St George's Day Game in 2011, building on the success of the inaugural fixture in 2010. This unique sporting event at Twickenham Stadium celebrated England's Patron Saint, featuring Wasps against Bath Rugby in a match of significant historical and Premiership importance.
Event Highlights:
Historic Fixture: St George's Day Game became a showpiece fixture, drawing over 60,000 fans to Twickenham Stadium and showcasing the caliber of a final with two proud English teams.
Charitable Objective: Beyond the thrilling spectacle, the event aimed to raise over £100,000 for charities, including BLESMA, Combat Stress, The Parachute Regiment Charity, and the Special Boat Service Association.
Event Management Scope:
GASP Creative, along with design partners, handled extensive creative marketing collateral. The campaign featured three key Wasp players bursting through a blood-stained cross, symbolising the intense fixture and honouring the sacrifices of service men and women.
Acknowledgments:
GASP Creative partnered with London Wasps to provide a full creative campaign branding solution across various digital and print marketing channels. The collaborative effort not only enhanced the event's visual identity but also contributed to its charitable objectives, marking another successful chapter in the St George's Day Game legacy.