Music Video Production

Concept to Delivery

Stedman Pearson (born 29 June 1964) is an English singer and dancer, most notable for being a member of the pop group Five Star with his four siblings. Stedman is the lead singer of 80’s band 5Star, who saw huge success which included 5 UK top ten hit singles, a number one album and a BRIT Award for best british group. He has recently recorded a new solo album of which ‘Love You More’, the first single will be release on 17th June.

Receiving a call from Simon was far from expected, he was calling to ask me to help shoot the ‘Love You More’ music video. The deadline for the video were tight and various broadcasters were waiting for the long awaited solo single from Stedman.

Monday 16th April 2012

Simon came over to the GASP Studios for an initial meeting and creative thrash out of some ideas. After a couple of hours of bashing our heads together we had what was to be an initial concept to be given to the artist and the management team. Potential dates were penciled for the shoot, the wait was now on to see if the concept was a go. After a week of emails and a few tweaks the concept was finalised all be it changed some what and the date was set for Saturday 5th of May 2012 at East End Studios in London.

Saturday 5th May 2012

Simon had enlisted me on the shoot as DOP (Director of Photography) working side by side with him to produce the video and help design the lighting set ups for the different scenes. It was all hands on deck to make the day work…

I chose to shoot with the Canon 5D mark2 as my mark3 was not being delivered until the Tuesday, bummer… I took three lenses in the bag the 50mm 1.2 prime, 24-70mm 2.8 and the 70-200 2.8 all fast lenses and able to give the look we wanted for the video, although the 50mm was my lens of choice for the majority of the shoot. We also used the Redrock DSLR Cinema / Studio Rig with the 9″ Swit HDSDI / HDMI Monitor and the Glidetrack DSLR 0.5mtr HD Slider.

The day started at 4:30am loading up the kit arriving in London around 7:30am. We scouted the location as it was the first time there for me, finalised the locations for shooting and set our lighting gaffer the task of setting up the main studio area. As soon as everyone had arrived and after the logistics of the day discussed we ploughed on with the shoot. the day was fun and exciting for all and everyone pulled together to make the shoot work and both Simon and me met so great people. We finally wrapped around 9:30pm and after loading and driving back to Northampton we arrived home around 1am. In the words of Gordon Ramsey ’19 hour shift…Done’!

Monday 7th May 2012

Simon spent the day making the first cut in Final Cut Pro. I took sample footage from each scene and set to work on the colour grading for the look of the video. We arranged to meet early the following day as were to present the first cut to Stedman that afternoon.

Tuesday 8th May 2012

Edit day with Stedman at GASP. Simon arrived early so we could apply the colour grade to the edit and make some tweaks to tighten the edit. Stedman arrived for the first viewing of the edit and again we had a a great day working on the edit together. Once Stedman had finalised the timeline we set to work on condensing the timeline and reapplying the colour grade. The final fused edit was then sent over to the management team and sign off.

Friday 18th May 2012

Broadcast forms and specs delivered we clocked the finalised edit and uploaded to are distribution affiliate.

Stedman Pearson – Love You More Music Video First Broadcast 21st May 2012 on Social networking sites.

Stedman Pearson – Love You More Debut Solo Single Released 17th June 2012.

Take a look at the behined the scenes photos taken by Ed Gregory

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