Digital storytelling shows how the efficient implementation of media can enhance the presentation, delivery and distribution of content. Abstract or complex topics that require explanation can be expressed in convincing, understandable and unique ways using methods of digital storytelling. A narrative becomes a digital story by combining audio recordings, images and/or film elements.
The experience of the viewer/ user has changed exponentially over the last decade, and it’s important to work with a creative company that understands this change and comfortably keeps abreast of it. Consumers are no longer satisfied with being talked at – they demand to be involved. Today’s technology allows us to do this, and as content providers we want to ensure that our content is compelling, immersive and interactive. We will always ask you through what medium you want your customers to receive this content, and if you’re not sure we can help you by making suggestions.
It could be video through mobile and smart devices, interactive content through apps, intuitive web design, or implementing augmented reality to make your message really ‘stand out’. Whatever you need, we produce and project manage your digital content, guiding you through the sometimes bewildering array of digital advances that take place on almost a daily basis. We work with a range of elite partners in the digital arena to offer you a fully inclusive service. If you can think of it, we can provide it.
Whether its a full website, app design and build, augmented reality or social media support.
We start with your audience, and we need to get to know them as well as you do. What technology are they using, and how do they like to view their content? What engages and inspires them, and what language do they understand? We need to know all of this before we start your project, otherwise we’ll fail before we begin.
How do you want your content to be viewed? There is dazzling array of devices out there, and the list seems to grow daily – iOS, Android, Windows, tablets, smartphones, ultrabooks, smart TVs, phablets…
The way your clients view their content will dictate the way we present the content. If you need help to navigate the device minefield, we can help set you in the right direction.
We can provide as much digital support as you need to ensure your content reaches the right audience. As with everything we do, strategy underpins every action and creative decision, so this is the time to map out the digital landscape that your audience will experience.
We work with a team of the finest technical minds to implement your digital strategy. It’s about providing the vehicle to showcase your film or visual content, and to ensure it’s heading in the right direction. Whether its a full website, app design and build, augmented reality or social media support, it all shapes the digital landscape and defines the size of your footprint. At every stage of this creative process, we keep the lines of communication open so that we’re all working from the same page.
Once your digital platforms have been created and unleashed in the digital landscape, we don’t just leave them and hope for the best. Evaluation is crucial to see whether what we have built is effective. There are several stages to this that need to take place over different timescales. Firstly we need to assess whether our designs work from a functional point of view. Then – and this is the long term strategy – we can help you evaluate the overall success of your digital campaign by monitoring audience engagement. If it works, fantastic. If not, we look at why, and how it can be improved.
We work with a team of the finest technical minds to implement your digital strategy.
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